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On McDonaldization (rationalization and efficiency)

May 5, 2008

 This is an entry from Jay-R’s Journal at GreaterGoodRadio.com dated April 5, 2006.

No one can really see what’s in store for tomorrow. It boils down to one’s belief and faith that prophecies become a reality. Now, my point, it seems that people live in the ‘now’—and this opens a proclivity for one to become selfish and improvident. There opens a milieu of decadence when we see ourselves undistracted about the present. And it seems that it is inextricably linked to modernity. Some people choose not to be mindful of the past, because it’s gone; and the future, because it’s yet to come. Why should we when all we’ve got to live for is the present?
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